Project Overview
A group project set by George Dyson of Greedy Goons, requiring the promotion of a Top 10 Billboard artist via a 10-day Instagram campaign. Working with two others, a series of grid and story posts were created to celebrate The Weeknd, under the handle @enabeltheweeknd, gaining over 100 followers across the campaign duration.
Final Posts (1080x1080)
A set of three posts displayed in a single grid row, with visuals inspired by the 'Blinding Lights' music video.
Final Posts (1080x1350)
A lyric video and cinemagraph inspired by the 'In Your Eyes' and 'I Feel It Coming' music videos respectively, and a loop created for the re-release of 'King of the Fall'.
Instagram Grid
All of six created posts presented in situ on the @enabeltheweeknd Instagram page.
Content Plan
Post content and timings were planned in advance to ensure regularity and a variety of formats across the campaign.
Brand Guidelines
A sample of the guidelines composed to ensure all content created by the group was consistent and reflected The Weeknd's brand.
Behind the Scenes
Progression in Cinema 4D and After Effects of two posts, from base model to applying lighting, textures and effects, plus transformation of The Weeknd to stone in Photoshop.
