Project Overview
Set by Glug and Mainframe, this brief tasked the creation of an explainer video for the 'Glug for Good' initiative, encouraging creatives to design a t-shirt for Pride London 2021. 15-30 seconds in duration and targeting social platforms, the video needed to communicate the campaign details and how to take part.
For the video, themes of support, equality and creativity were demonstrated through the use of paper figures.
The brief concluded with a five-minute presentation to members of Mainframe and Glug, after which feedback was received.
Final Explainer Video
Storyboard
Scenes from the explainer video, detailing the proposed aesthetic, motion and camera movement.
Animatic
Storyboards were imported to After Effects and composited alongside a demo voiceover to test timing.
Behind the Scenes
A breakdown of progression in Cinema 4D, from base model to applying lighting and textures.
